Price for the sofa in the premium segment can reach $6,000.
Not everyone will be willing to complete such large transaction online. The reasons that web design and development team can alleviate include:
The Coder team has been tasked with the goal of making the browsing and transaction process smooth while every interaction adds to the brand and website trustworthiness
Montserrat SemiBold
Montserrat Medium
Montserrat Regular
The design team conducted competitive research to analyze functionality and tactics used on the website to convert visitors into customers.
Below is the explanation of approach and solutions provided to the client to reach to their conversion goals
Only modeling and rendering allowed us to create crisp high-quality product images. In total, 32 models were created. Each model had 5 materials and each material option had between 10-15 colors.
These models can now be used not only on the website, but during interior design process, brochures, booklets and other marketing materials.
Other companies usually provide 4 images per product. In many cases this number is not sufficient for accurate representation of the product from different angles. Therefore, the decision was made to create 360° images.
360° requires 71 images for 1 model with 1 material and 1 color. Considering that each model has 5 materials and 5-10 colors, it is necessary to create and render thousands of images.
In order to reduce primary server load and increase image load speed, The Coder team has connected AWS server for image storage.
In order to create the most accurate representation of the product, a separate "Material" section was developed that adapts automatically with the color change.
In order to give user the most accurate representation of the product, we have included product dimensions at various angles.
Additionally, characteristics section contains detailed description and 3D image of all product components to showcase the material and structure of the product.
Considering that the purchase amount is rather large and some users would prefer to have separate credit line, we have partnered with national banks and integrated their APIs to offer payment installment capability giving user an option to pay the amount upfront or pay it over the course of multiple months/years.
To further entice potential buyers to complete the purchase, the loyalty program was developed and implemented. Our client now offers 3% cashback to all its buyers. Points can be accumulated and applied towards future purchases. Considering large purchase amounts, points stack up quickly and incentivize buyers to make more purchases.
One of the priorities was to guarantee smooth and informative experience on mobile devices while organizing a lot of information. This was achieved after implementation of horizontal scroll and auto-scroll that allowed user to interact with the website while maintaining the focus on the most important information
The decision has been made to make certain elements fixed during scroll. This enables user to constantly see the primary information on the screen while materials and color section can be scrolled through.
When this section ends, entire page continues the scroll to the section with the detailed product characteristics.
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