What is a Visual Identity and Logo?
Visual Identity is applying your brand values to the visual elements to promote your business on the market. Visual Identity including the variety of marketing products such as business cards, stationery, brochures, signage, product packing, etc.
The most important element of visual identity is a company Logo. Which is a combination of images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to help customers understand what your company does, who you are and what you value.
Why Invest in logo and Visual Identity?
One of the common misconceptions while building a business - creation of the logo is rarely considered as a priority. Which is should be one!
A Logo is the first introduction to the audience and well-designed logos can pique customers attention and invite to learn more about product and the company. The first impression is your way to immediately communicate your differentiator over similar products or services on the market. Logo helps your business grab attention of your potential customer audience, makes a memorable first impression. Being a foundation of your Visual Identity identity, logo helps to set the stage the rights shapes, fonts, shades and color logos help to tell your company story.
Visual Identity plays a significant role in your business being remembered and associated with core values and value proposition How often customers see your brand identity and how well their recognize your brand that helps build strong awareness and potential brand loyalty.
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