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Case study Pilytix

Pilytix

An AI technology company located in Texas, USA

Logo design

The main goal was to make new logo and brand itself more modern, simple and conceptual. Therefore, based on the old logo, we stick with 3 main concepts that represent the main values of the company.

These 3 concepts are:

Assertive

Passionate

Friendly

The decision has been made that the new logo should represent process and movement similar to the concept of the funnel in the old logo.

Branding

The funnel emblem became the main element of branding. Its simple yet flexible enough shape enabled the ability to be used in different combinations that can be changed easily - placement, orientation, gradient direction, etc.

Web Design

The main purpose of the website was to provide a refresh that will deliver an information in a simple yet interactive ways using light colors with the goal of form submissions to receive demo of a product.

Fonts & colors

According to the set goals, the design and development of the site included minimalistic typography with clear but smooth lines, as well as light and bright colors and gradients that complement and emphasize each other.

Poppins

Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0’ “ ? ! / (%) {#} [&]

Regular

SemiBold

Bold

#4BDCB4 #51EEC3
#4BDDB5
#73A9FA #78BCFB #87F1FC
#0A193F
#FFFFFF
#F7FBFF #E3EEFE

Icons & custom graphics

Authentic

We don’t sell - we help solve problems and grow business.

Revolutionary

Providing creative and innovative business solutions is what we strive for every day.

Customer-centric

The success of our partners is our primary concern. We succeed as you succeed.

Consistent

Everything we do aligns with our values.

The Value Cycle

The value derived from using our products expands as our partnership grows

Adaptation

Usage

Results

Evaluation

Our nimble platform adapts to newly discovered insights revealed during evaluation.

Our team closely monitors data and data quality generated from our clients' product usage.

Results garnered from monitoring product usage are reviewed to ensure maximum value from all implementations.

Results garnered from product usage are evaluated in order to gain valuable insights from any changes in the data environment.

Interactive elements

01
Focus on clients

We don’t implement and run. We implement and educate clients to understand how our products help generate revenue faster and reduce costs.
02
Bring solutions that drive value

Our products leverage explainable AI – which means we are transparent about our deliverables and will ensure you understand your data and how ongoing use of our products will increase the value they deliver.
03
Prioritize changing client needs

Things change over time. We work with you to evaluate the effectiveness of your product usage through the ebbs and flows of your revenue generating business. As we grow our relationship, we will help prioritize processes to make your teams more successful.
04
Provide meaningful feedback in every partnership

Together, we discuss the benefits you are deriving from your product usage. Over time, this communication loop allows us to assist with managing any resulting nuanced changes in business processes—and with data collection—both yours and ours.

Focus on clients

We don’t implement and run. We implement and educate clients to understand how our products help generate revenue faster and reduce costs.

Bring solutions that drive value

Our products leverage explainable AI – which means we are transparent about our deliverables and will ensure you understand your data and how ongoing use of our products will increase the value they deliver.

Prioritize changing client needs

Things change over time. We work with you to evaluate the effectiveness of your product usage through the ebbs and flows of your revenue generating business. As we grow our relationship, we will help prioritize processes to make your teams more successful.

Provide meaningful feedback in every partnership

Together, we discuss the benefits you are deriving from your product usage. Over time, this communication loop allows us to assist with managing any resulting nuanced changes in business processes—and with data collection—both yours and ours.

Mobile

Unlike most commonly used approach of mobile resposive design, The Coder team always treats mobile version as completely separate website. Unlike mobile responsive design where all objects stack up vertically one after the other, we create mobile version of the website similar to mobile app. This allows us to create horizontal scroll on certain sections (see “Solutions” mobile screen below) and remove or add additional sections different from the desktop version.