We created a monogram with the letter S and a stylized letter I in the form of a comma (apostrophe) for the emblem in order to emphasize the main point of the brand and it's field of activity. There was also used a simple minimalist font with soft and smooth lines (Co Headline Regular) in the logo. This was done to make the brand look welcoming, bright and friendly.
While working on the branding the main key element we used was the logo itself. That’s why to design branded products we have created a series of patterns out of the emblem of the logo. This particular elements with the logo itself can be used in various combinations and configurations to create a full and recognizable image of the brand.